MainWP is a self-hosted WordPress management dashboard that allows users to manage multiple WordPress sites from one central location.
The MainWP Affiliate Program stands out with recurring commissions and instant approval, making it a great fit for those seeking passive income. However, the short 30-day cookie duration and high $100 minimum payout threshold may pose challenges, especially for affiliates in the B2B sector where longer sales cycles are typical. If you're looking for an affiliate program with solid passive income potential and are prepared to navigate its limitations, MainWP deserves your attention.
MainWP is a SaaS solution designed to simplify the management of multiple WordPress sites from a single dashboard. As an affiliate, this program is particularly appealing due to the opportunity to earn recurring commissions, making it an attractive prospect for those focusing on long-term income. In a crowded market, MainWP's reputation as a self-hosted solution offers a unique selling point that affiliates can leverage to target WordPress developers, agencies, and freelancers.
MainWP offers a commission rate ranging from 10% to 24%, which includes recurring commissions on memberships. This structure provides a solid foundation for building a passive income stream, as affiliates can earn repeatedly over the duration of a customer's subscription. The recurring nature of the commissions is not specified beyond the first 12 months, but with a typical customer price of $29/month, affiliates can expect to earn $6.96 per sale and potentially $83.52 per customer annually.
Compared to competitors, MainWP's commission rate is higher than O'Reilly Learning Platform (1-9%) but falls short of Bloom (50-74%) and Notion (25-49%). However, the potential for recurring income offers a compensating advantage.
Unfortunately, MainWP does not offer a signup bonus or performance bonuses, which could have been a motivating factor for new affiliates. There is no two-tier program either, which limits earning potential from sub-affiliates.
The cookie duration is 30 days, which aligns with the industry standard but could be limiting for B2B sales cycles that often require longer consideration periods. Affiliates promoting to businesses may find this short window challenging for conversions.
MainWP allows a variety of traffic sources, including SEO, PPC, social media, email, and content marketing. There are no specified prohibitions, offering flexibility in promotional strategies. The program is available worldwide with no geo-restrictions.
With a Domain Rating of 89, MainWP is positioned as an industry leader. The site received 82,218 visitors in Jul 2025, 81,795 in Aug 2025, and 75,594 in Sep 2025, indicating stable traffic. This stability suggests a strong brand presence and reliability, which is critical for affiliates aiming to convert leads into sales consistently.
MainWP is tailored for:
Pain points addressed include the time-consuming nature of managing multiple sites and concerns about security and updates. These buyers are typically found on platforms like industry blogs, webinars, and social media.
Affiliates can create content such as:
Focusing on SEO-rich content that answers specific pain points will likely drive conversions.
From my experience, these strategies work well:
For more details or to join the program, visit the MainWP Affiliate Page.
Estimate your potential earnings with this affiliate program based on your traffic and conversion rates.
This calculator provides estimates only. Actual earnings depend on traffic quality, product fit, and market conditions.
Share your experience with this affiliate program and help others make informed decisions.
Based on Ahrefs data as of late January 2025.
Explore the types of marketing materials available for your campaigns:
Discover which countries drive the most visitors to this affiliate program and identify key regions with the highest engagement.
Discover which sources drive the most visitors to this affiliate program.